Menu Development - Bowled Over

By Marc Halperin - QSR Magazine

Quick-serves could make big menu news by offering comforting soups and stews.
Soup offers potential for fast food menus.

In a fast-food world of often-complex sandwich builds, labor-intensive fresh salads, and other high-maintenance menu items, wouldn’t it be great to find a transaction-generator that’s relatively cheap to prepare, simple to store, already familiar to consumers, and capable of being rendered in near-limitless combinations of flavors and styles?

Welcome to the wide, but still largely unexplored, world of quick-serve soups and stews. For years, Wendy’s signature chili was about the only high-profile entry in this category, which seems a bit strange, given the widespread popularity of broths, bisques, chowders, consommés, and other hot liquid or semi-liquid delicacies.
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