89% Of Consumers Research Online Before Selecting A Restaurant

Published in Building Better Restaurants, One Owner at a Time

AIS Media, Inc., a leading e-business solutions company and the developer of Excerpo® Mail and Excerpo® Storefront announced the results of online polling of America’s consumers concerning the restaurant industry and its approach to the internet and online

“The poll showed that 89% of consumers have researched a restaurant online prior to visiting a restaurant. This result shows the impact that online services and marketing are having on the restaurant industry. Among those who research online prior to selecting a restaurant, 57% of respondents said that they check out the restaurant’s website. This was greatest among respondents in the 25-45 age groups and in the Northeast and Pacific coast.
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